The Culture Games: Making the Odds Ever in Your Favor

Strong culture helps teams thrive as they face the rapidly changing world around them. How a team defines its culture can be both aspirational and descriptive. This talk explores the conversations that help a team define the culture it wants to cultivate and the practices to keep it vibrant.




Jeffrey Sykes


Jeffrey Sykes is the Director of TechOps at VML. Jeffrey leads a team of around 20 across VML’s North American offices. During his time at VML, Jeffrey has worked across many of VML’s largest clients supporting high-volume web sites utilizing many different technologies, including custom .NET sites, Sitecore, AEM (CQ) and custom Java applications. His assignments have included designing the server and cloud infrastructure for sites along with the actual implementation of the projects.

As a team leader, Jeffrey has worked to help spread the adoption of DevOps methodologies across VML. Other projects include collaborative efforts to develop a company wide architectural assessments for all projects. Prior to VML, Jeffrey worked in various IT roles in Higher education.

Outside of work, Jeffrey enjoys soccer, cooking and sharks.