Fake it till you make it

Faking it has always been considered a bad thing, used by lazy or incompetent people to market themselves as achievers. This 5 minute lightning talk will present a new perspective: faking it as an essential part of learning. By following a few simple rules, I believe you can appear more knowledgeable, while constantly attaining knowledge. And I can prove it.



Keren Barzelai

Keren specializes in planning & deploying startup-growth related projects. She’s passionate about helping people understand the business value of their work, determine product market-fit and pairing the right business strategy to achieve measurable goals. She’s a big believer in product-centric marketing & sales, and loves defining, deploying and optimizing buyer / user journey funnels. Keren is an experienced salesperson, product manager, content strategist and marketer, as well as a marketing / sales automation specialist.