mapping Keynote: An introduction into mapping


In this talk we will introduce the concepts of situational awareness, why maps matter and how to map a competitive landscape. We will examine a few basic patterns in mapping and how the field is being currently used.

Speaker

simon-wardley

Simon Wardley

 

Simon Wardley, based in the UK, is a Researcher for Leading Edge Forum and the lead practitioner for Wardley Maps advisory service helping clients anticipate market and ecosystem developments.

Simon

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