Devopsdays is a community-organized not-for-profit conference series for practitioners. It began in Ghent, Belgium with one conference in 2009, and has grown to more than 40 events worldwide in 2016.
Sponsoring devopsdays conferences gives your organization an opportunity to speak with practitioners, managers, and executives from companies of all sizes and industries. Whether your goals include recruiting new talent, opening new markets, or connecting with your existing customers, this event will be the place to have those conversations with experts and leaders in tech innovation.
Code of Conduct
All devopsdays events have a code of conduct and require sponsors to follow it. This applies to giveaways, items and images at your table, behavior of your staff, etc. See the specific city’s site for the details of their code of conduct.
How to sponsor
All devopsdays events are independently organized. No multi-city sponsorships are available; when you decide which cities to sponsor, you need to contact each city’s organizing team individually.
Events set their own rates and can tell you about their expected attendance in terms of numbers and communities represented. Sometimes they will offer additional special sponsorships for more visibility, such as lanyard, evening event, etc. They typically are charging exactly what they need to run the event; nobody’s making any money off these events, so discounts are generally not available.
The vast majority of events do not have a legal tax-deductible status. Most sponsors fund this sponsorship either out of their marketing budget or recruiting budget, depending on their goals for sponsorship. Because these events are organized by volunteers who usually have no legal entity, contracts are generally not used. However, most events employ some form of professional accounting, so you usually have the option of paypal/credit card or invoice followed by check or bank transfer.
No sponsors will be listed on the website or receive any other sponsorship benefits until the sponsorship fees are paid in full.
Staffing & participation onsite
Most sponsorship packages include a number of conference tickets for you to send employees. If you’re sponsoring at a level which comes with a table presence, you’ll need to line up people to staff it. Since traffic at the table is minimal during the single track of talks in the morning, they can attend the talks and then take turns staffing the table versus attending participatory breakout sessions in the afternoon.
Most devopsdays conferences also include an evening networking event, which is a great place for informal continued conversations.
If your goal is recruiting, consider sending engineering managers. If you are a vendor, send your sales engineers as well as your technical product marketing, and even some engineers.
All attendees including sponsors are welcome to propose any subject they would like to discuss in a group, during the afternoon proposals of breakout discussions known as “open space”. Sponsors are encouraged to actively participate and engage with the other attendees as peers.
Demos at your table are one good way to show off your org. It’s usually possible to bring or rent monitors, though be sure to check with a given event about the exact mechanism at their venue.
You don’t need to ship your own booth or tables; devopsdays will provide table and chairs corresponding to your sponsorship level. You’ll likely want to ship a table cloth, banner/background, giveaways, etc.
Speaking & Attendee contact info
Devopsdays does not sell conference speaking slots; sponsors’ employees are welcome to submit talk proposals in the same call for proposals as anyone else. The talks are usually videorecorded and freely available online after the fact, and occasionally livestreamed, which is a great takeaway for the speakers and their orgs. Most events have an opportunity for sponsors to make a short elevator pitch for their services (generally in the order of a minute or two); this makes it to the livestream but usually not into the edited recordings.
Devopsdays does not ever distribute attendee contact information. Do not expect badge scanning of any sort. Most events don’t even collect information about job title. Sometimes company affiliation is on the badges, and sometimes it’s not.
If you want to collect leads, you’ll have to talk directly with individuals and request their contact info. Vendors also often raffle off prizes ranging from large Lego sets to tablets and other desirable items, collecting contact info in the process.
When will a devopsdays conference happen in some specific place?
New cities start a devopsdays event each year, and some cities run regularly. When planning out your sponsorship budget for the year, it’s a good idea to assume that at least one or two must-sponsor devopsdays will crop up after you’ve already starting reaching out and sponsoring the early announcers.
If one hasn’t happened near you, and you wish it would, you can always look into running your own event!